Steven Seagal plays MC RICO McCARVER, a Straight-up-R&B-garage-house-folk DJ from the Eastside caught in a bitter war of pure hate with the rival West Coast crew. Rico’s own band of artists are trying to defuse the situation with their breakthrough album ‘Hate the Hate’ and are days away from cutting their first record deal.
Rico’s right-hand man and friend since birth RedBlade (played by Richard Blackwood) is brutally murdered, and the group begin to suspect West Coast superstar’s MC DeadWeight (played by Hugh Grant) and 2-much-bling (played by Graham Le Saux). Just as the 2 teams are about to lock horns; it turns out that RedBlade was killed by fellow East Coast rappers in an attempt to keep the feud alive. Now Rico and his remaing crew; BackWood (Robbie Earle) and Tess-T-Fi (Sara Cox) have no option but to team up with their enemy’s to resolve their internal war.
They won’t be spitting rhymes, they’ll be splitting heads.
The beat isn’t in the club, its on the streets.
It’s a thug’s life.
They’ve got to rap this up.
Hatin’ the hate – East Vs. West – in cinemas June 2007.
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